Background of Oldtown Essay

The biggest kopitiam restaurant linkage in Malaysiais Oldtown Berhad .Oldtown Berhad occupied in the manufacturing of beverages and manage a chain of cafà ©under the OLDTOWN WHITE COFFEE brand name. Oldtown using its formulated blendof coffees to served. Its major headquarters is in Ipoh, Perak, Malaysia. The served areas are Malaysia, Singapore, Indonesia and China. Its linkage of Oldtown cafà © outlets is sustain by two coffee manufacturing equipment,consist of three centralized food processing centers and bean roasting and processing facilities . Oldtown Berhad is a Public Limited Company. Oldtown Berhad has been created in 1999, with the purpose to output the quality white coffee to Malaysian family and food service industry. Mr Goh Ching Mun and Mr Tan Say Yap, the co-founders and administrator director of Oldtown begin the manufacturing and create their own 3-in-1 instant white coffee. Both of the co-foundershave the experience that more than 10 years in the coffee beverage industry. They were helpful in the growth of Oldtown group of firms. The group administrative director, Mr Lee SiewHeng who was responsible in carry out the integrated vision, plan and growth of the Oldtown group also give a lot of support to this company. Under the ‘OLDTOWN’ brand name for the retail sector in 1999,they commercialized their instant 3-in-1 coffee mix smoothly. The ‘OLDTOWN’ 3-in-1 coffee mix was sold in about 1,348 retail outlets nationwide in Malaysia, about 550 retail outlets in Singapore and about 2,100 retail outlets in Hong Kong in 31 October 2009. They started their first export of the ‘OLDTOWN’ brand 3-in-1 instant coffee mix to Singapore in 2000. In 2001, their branches, White Cafà © Marketing began production as the marketing arm for their group’s beverage goods. They also extended their output line to involve different changes of their instant coffee mix and also extended their export markets to Hong Kong for their instant coffee mix. White cafà © received a HALAL certification from the Islamic Reeligious Department of Perak for the Group’s beverages in year 2002. This is their part of purpose, which is to generate beverages in accordance with the Islamic law. Oldtown Berhad have been achieve the goal that extended their nationwide retail allocation of their 3-in-1 instant coffee mix to cover East and West Malaysia through the main hypermarkets and supermarkets. Their own formulated blend of 3-in-1 instant milk tea  also smoothly commercialized for the retail market under the ‘OLDTOWN’ brand name in 2003. OldtownBerhad has been expand their manufacturing activities and they incorporated Gongga Food in 2003 and begin operations in 2004 to creating roasted coffee powder for the food service sector by using the ownership bean roasting process. Roasted coffee powder to traditional coffee shop in Ipoh and others states in Malaysia have been distributed by OldtownBerhad. ‘OLDTOWN’ is also marketed to the retail sector under ‘NANYANG’ brand in an addition to the food services sector. Oldtown Berhad has been penetrated the export markets for the 3-in-1 instant coffee to cover the United States,United Kingdom, Canada, Taiwan and Indonesia in 2004. Based on the traditional Ipoh coffee shop environment and the surrounding feeling under the ‘ OLDTOWN WHITE COFFEE’ brand name, Oldtown has been extended vertically into the food services sector by developing a chain of cafà © outlet in 2005. ‘OLDTOWN WHITE COFFEE’ brand in the food services industry is the part of Group’s plan of capitalizing and strengthen. With the same year, ‘OLDTOWN WHITE COFFEE’ cafà © outlets has been begin the operations in licensing,supply of beverages and food, others item and provision thread ministration service from Kopitiam Asia Pacific. Linkage of ‘OLDTOWN WHITE COFFEE’ have been extended to 137 cafà © outlets involved fully and partially owned and franchised in Malaysia since the first beginning of the first cafà © outlets in Ipoh in 2005 and at Singapore as at 31 October 2009. In 2005 and 2006, they have been fixed their subsidiaries name as Oldtown Kopitiam, Oldtown Kopitiam Kuala Lumpur, Oldtown Kopitiam Butterworth, Oldtown Kopitiam Cheras to focus on managing cafà © outlets in distinct areas and states within Malaysia. Besides, between 2005 and 2007 they also fixed the following subsidiaries as central food processing centre to sustain their cafà © business operations. Emperor’s Kitchen begin operation in 2005, Dynasty Confectionery and Esquire Chef started the operations in 2007. Gongga Food’s business also extended to ingratiate to the procurement of food items for ‘OLDTOWN WHITE COFFEE ‘ cafà © outlets in 2005. With the same year, HALAL certification from the Islamic Religious Department of Perak for the operation of its roasted coffee powder also received by Gongga Food. White Cafà © ,the subsidiary received a HACCP certification from BM TRADA Certification Ltd for the manufacturing and processing of beverages product  in the same year. In 2007, they incorporated Dynasty Kitchen as a allocation centre which begin operations. They also extended their export markets to China and Japan in 2006. Besides, they also incorporated Oldtown Berhad which concentrate on investment keeping and precaution of administration services according to its listing on the Main Market of Bursa Securities. Later, they also begin exporting to Philippines and Thailand during the same year. They also plan to extended their cafà © outlets business to Singapore. Soon, they have been incorporated Oldtown Singapore in 2007 to supply administration services, food and beverages items to cafà © outlets in Singapore. OTK Singapore begin operations in 2008 with the emission of their first ‘OLDTOWN WHITE COFFEE’ cafà © outlet in Singapore. Dynasty Confectionery and Esquire Chef, the subsidiaries, received HALAL certifications from the Islamic Religious Department of Perak for the processing of different food in 2008. Emperor’s Kitchen, the other food processing subsidiary received HALAL certification from IFRC ASIA. Even more confirm their adhesion to international food safety criterion, their subsidiary White Cafà © reach ISO 22000:2005 certification and ISO 9001:2000 from BM TRADA Certification in 2008 in extra to GMP Certification by the Department of Public Health, Ministry Health Malaysia with the same year. They also extended their product line to comprise 3-in-1 instant coffee mix with cane sugar in 2008. Gongga Food also received a HACCP Certification from BM TRADA Certification Ltd for the operation of roasted coffee powder in 2009. The vision of this company is to be Asian Pacific’s guiding white coffee producer supplying a high quality of goods or product to customers worldwide and locally.

Jubilee Essay

â€Å"Jubilee† is a narrative written by Margaret Walker and was first published in 1966. The writer, instructor as well as intellectual was born in 1915 and is best recognized for her civil war narrative Jubilee as well as for her influential anthology of poems concerning ethnic assertion. Walker’s narrative is one of the initial tales to present the African-American’s nineteenth century experience within the South from a feminine as well as a black’s perspective. The narrative won the Houghton Mifflin’s Literary Fellowship Award, and is a fictionalized explanation of the life of Margaret Duggans Ware Brown, Walker’s great-grandmother who was born in Dawson in Terrell state as a slave and lived during reconstruction inside South West Georgia. The narrative is based on tales Walker’s maternal grandmother narrated to her. (Walker. M, 1999) The seriously celebrated historical narrative/long fiction centers on the story of Vyry, a bi-racial slave in the Civil War in America and deals with a number of subjects like racism, freedom, slaves or slavery, Civil war, women, christianity, reconstruction, African- Americans among other major themes. The narrative is set in Georgia and afterward in diverse sections of Alabama during the mid-1800s prior to, during, as well as following the civil war. The following is an explanation of the setting in place and time, the manner in which the author takes the reader there, the major characters, the history studied from the narrative, what the reader can study concerning civil war, slavery and reconstruction, whether the author views slavery as paternalistic or autocratic as well as what the narrative states concerning why reconstruction was not successful.

Argumentative Essay: Should Organs Be Sold or Donated Essay

For over centuries mankind have been suffering from organ failure. Even since before B.C., the organ transplant is widespread (History.com Staff, 2012). As a result of the improvements of this procedure to be more safer and ubiquitous, nowadays there are less patients with transplant rejection. It is a known fact that people are more likely to need a transplant than donating bodily parts. The British Government highlights an average of 18 people die each day waiting for transplants that cannot take place because of the organ shortage. Unfortunately, this number is increasing (Clark and Clark, 2013). 90% of the UK citizens believe in organ donation but only 30% of this number had actually taken action by registering for organ donation (Clark and Clark, 2013). It is proven that in general, the system in most nations fails to decrease the number of people who are on the waiting list, suffering each day. Therefore, the government should take precautions in trying new developments in order to change this situation. Currently, there is a debate on whether organs should be donated or legalizing organ selling. This essay would give a close look between the pros and cons of both sides, showing that a well regulated organ trade might work more efficiently than the other. All of the religions support living or deceased organ donation and even sometimes encourage people while some of them leaves the decision to individuals (NHS Blood and Transport, 2005). The reasons for most religions to accept the idea of organ donation are: 1) it will help the recipient with positive assurance 2) it does not cause damage to the donor 3) the donor can donate the organ or tissue willingly and without commercial profit. (Budiani and Shibly, 2006). According to these reasons, a compromise can be seen with some ethical compensations for donation in order to find a benefit for the patient. Pope John Paul II indicates †buying and selling human organs violates the dignity if the human.† (Friedman and Friedman, 2006). When it has been looked closely in more patients interest, it can be seen a support has been given to donation; however, because of the moral issue of giving a price to human body, the same support cannot be given for legalizing the trade and finding a matching donor for people in a  shorter period of time. Despite the fact that there is a significant increase in organ donors, the number of people are on the list is rising with a bigger proportion which indicates that a patient on the waiting list will wait longer than it used to be (Cohen, 2006). For a person who is fighting a problem with malfunctioning an organ, every second is important. These people are constantly in pain and every passing second red uces their chances (Friedman and Friedman, 2006)†¦ Every religion is against leaving people in misery for such a long time while the pain can be eased. Selling organs would take less time to find a compatible donor and patients would spend less time in misery. For example, patients with kidney failure are suffering everyday while they are trying to live with dialysis. It causes not only physical and psychological pain but also economical obstacles (Peers, 2007). The thought of people with financial means further exploiting underprivileged people and leaving them suffering is rather unethical. It brings out the possibility of poor man can experience injustice in the future due to lack of organs with a chance of not gaining enough money they predicted they would. Certain patients may suffer from fatigue and other debilitating symptoms associated with patients with only one functioning kidney. This means people’s health would be in danger for a minor benefit (Ang, 2007). Even though this might cause a problem in the future for the people who sell their bodily parts, the black markets are still currently available. The same complication might come up to the surface although it is illegal and it has been highly regulated (Scheve,2008). It is almost impossible to fully exterminate this black marketing but making it legal and giving the control of this trade to licensed professionals to evaluate donor-patient compatibility will help taking the organs and tissues out without any safety risk for the donor (Peers, 2012). It is an undeniable fact that if there is a market, the majority would want to profit while saving someone else’s life. However, the waiting list will not disappear but according to the predictions, it will surely reduce the number of people on the list. Additionally making this as a legal trade, it would prevent desperate patients from being cheated or from paying more money than they might have to when possessing from the black market (Peers, 2012). Iran proves these provisions. Even though it’s system have been criticised by many experts, their system works under the  state’s regulation and non-profit organisations as CASKP and the Charity Foundation for Special Diseases which facilitate the process by helping the trade and are checking the eligibility as well as ensuring a fair commerce (Dehghan, 2012). Many will protest that an organ market will lead to exploitation and unfair advantages for the rich and powerful. People are only considering the benefits of rich people would get. But these are the characteristics of the current illicit organ trade (Gregory, 2011). Living people can donate part of the lung, liver, intestines, or pancreas. Even though there is some financial pressure on people who wants to sell their organs, in the end it is a choice which has been given by free will. It would improve the financial stability of many. The wealthy would not be the only ones benefitting (Libertarian Jew,2013). To conclude, due to the length of this essay only major aspects of both sides can be considered. Donation would be more ethical and fair compared to selling but sometimes in order to save a patient’s life only medical ethics can be fallowed. During this essay, the ethical issues which refuses the legalization of trade market was actually due to religious beliefs. The medical ethics would be only giving the best treatment and health care to the general public. Selling would also decrease the poverty and the misery of donor-recipient respectively. If it is controlled a trading market might give benefits to both sides. REFERENCES: Ang, A (20 March 2007) Selling One’s Organs: The Pros and Cons, Retrieved from: http://voices.yahoo.com/selling-ones-organs-pros-cons-243748.html [Accessed at 2 March 2014] Budiani, D. Shibly, O. (October 2006) Islam, Organ Transplants, and Organs Trafficking in the Muslim World: Paving a Path for Solutions, Retrieved from: cofs.org/home/wp-content/uploads/2012/06/Budiani_and_Shibley.doc [Accessed at 1 April 2014] Clark, M. Clark, T. (13 June 2013) Selling Your Organs: Should it be Legal? Do You Own Yourself?, Retrieved from: http://www.forbes.com/sites/marciaclark/2013/06/13/selling-your-organs-should-it-be-legal-do-you-own-yourself/ [Accessed at 2 March 2014] Cohen, E. (June 2006) Organ Transplantation: Defining The Ethical and Policy Issues, Retrieved from:https://bioethicsarchive.georgetown.edu/pcbe/background/staff_cohen.html [Accessed at 1 April 2014] Dehghan, S.K. (27 May 2012) Kidneys for sale: poor Iranians compete to sell their organs, Retrieved from: http://www.theguardian.com/world/2012/may/27/iran-legal-trade-kidney [Accessed at 28 March 2014] Friedman, E.A. Friedman, A.L. (15 February 2006) Payment for donor kidneys: Pros and cons, Retrieved from: http://www.nature.com/ki/journal/v69/n6/full/5000262a.html [Accessed at 17 March 2014] Gregory, A. (9 November 2011) Why Legalizing Organ Sales Would Help to Save Lives, End Violence, Retrieved from: http://www.theatlantic.com/health/archive/2011/11/why-legalizing-organ-sales-would-help-to-save-lives-end-violence/248114/ [Accessed at 17 March 2014] History.com Staff (21 February 2012) Organ Transplants: A Brief History, Retrieved from: http://www.history.com/news/organ-transplants-a-brief-history [Accessed at 2 March 2014] Libertarian Jew (17 April 2013) Making a Case for Legalizing a Market in Human Organ Sales, Retrieved from: http://libertarianjew.blogspot.co.uk/2013/04/making-case-for-legalizing-market-in.html [Accessed at 17 March 2014] NHS Blood and Transport (February 2005) General leaflet on religious viewpoints, Retrieved from: http://www.organdonation.nhs.uk/how_to_bec ome_a_donor/religious_perspectives/index.asp [Accessed at 24 March 2014] Peers, R. (16 November 2012) Pro/Con Selling Organs, Retrieved from: http://prezi.com/ujelpfbdbe5u/procon-selling-organs/ [Accessed at 2 March 2014] Scheve, T. (7 May 2008) How Organ Donation Works, Retrieved from: http://health.howstuffworks.com/medicine/modern-treatments/organ-donation.htm [Accessed at 28 March 2014]

Developing and producing a visual project that reflects effective Essay

Developing and producing a visual project that reflects effective visual communication - Essay Example In this paper, I will reflect on the effectiveness of charts and graphs, shapes and color, cartoons and illustrations in visual communication. The ability to convince an audience is the main factor that determines the effectiveness of communication. According to Moriarty (1997), seeing promotes believing. This indicates that people tend to believe what they see than what they hear. I also found out that people would tend to remember more of what they saw than what they heard. Charts and graphs transform complex information into a form that an ordinary person can comprehend (Moriarty, 1997). It is also notable that most people are not conversant with numbers and figures. A graphical representation of a numerical figure or a chart representing a certain fraction or a percentage will have a greater impact on the audience than actual numbers or figures. In such cases, the effectiveness of the communication will depend on the ability of the audience to interpreter different information presented in a chart or a graph. The complexity of a chart or a graph determines the ability of the audience to grasp the intended message. I al so realized that the complexity of a graph or a chart depends on the size of various components in relation to their intended representation. Colors work hand in hand with shapes to enhance effectiveness in visual communication. Colors determine shapes and the attitude of an audience towards visual communication. Unlike other approaches to visual communication, colors have a psychological impact on the audience (Lester, 2006). I established that people have certain aspect or phenomenon that they associate with certain colors. Predetermination of a message based on the audience interpretation of different colors is the main fault in this approach. Assumptions made by various audiences on particular color make the audience to be less flexible to any alteration or the message passed through colors. I have also realized that in most

Why the history should not be forgotten Is the memory of the Holocaust Essay

Why the history should not be forgotten Is the memory of the Holocaust used to foster divides in Europe How - Essay Example of global focus during this annual event and it uses the opportunity to assert its existence and the need to protect the nation from external aggression, mainly from the neighboring Arab communities. There are many arguments for and against commemoration of the Holocaust. Some people feel that the history should not be forgotten. Others argue that the memory of the Holocaust is used to foster divides in Europe and should be forgotten. Jews commemorate the Holocaust as part of their history reflecting the suffering they endured in Europe under the Nazi Germany. The global event is seen as a remembrance that not only acts as a lesson and a caution against human rights violation but also as a direction towards the right course for humanity as a whole. By virtue of it being an important lesson for humanity, it should not be forgotten. Generations will come and learn through the mistakes that the world made in the past and ensure that they do not reoccur. The Holocaust formed the foundation of the United Nations, which was an international organization viewed by all nations globally as the centre of hope for humanity and the future. Remembering the Holocaust promotes a shared resolve among nations to prevent such terror from ever happening anywhere else in the world. The commemoration represents an unmistakable resolution of nations, focused at appreciating that if nations identify with the ideals they protect, they c an be preserved (Lecomte, 2006). A national day of the liberation of Auschwitz is observed in Germany when the victims of state socialism are also remembered. For the survivors, the events of Auschwitz still linger in their minds. Those whose loved ones were killed in the concentration camps still visit the sites where these camps were located in Poland and they have a right to remember, reflect and narrate the occurrences over and over again to younger people who need to understand the past events that shaped the global relations that exist today. A

Alternative Energy Essay Example | Topics and Well Written Essays - 2000 words

Alternative Energy - Essay Example United States 1,650,020 5.61 (9) 2. China (mainland) 1,366,554 1.05 (92) 3. Russian Federation 415,951 2.89 (28) 4. India 366,301 0.34 (129) 5. Japan 343,117 2.69 (33) 6. Germany 220596 2.67 (36) 7. Canada 174,401 5.46 (10) 8. United Kingdom 160,179 2.67 (37) 9.  Republic of  Korea 127,007 2.64 (39) 10. Italy (including San Marino) 122,726 2.12 (50) 11. Mexico 119,473 1.14 (84) 12. South Africa 119,203 2.68 (34) 13. Iran 118,259 1.76 (63) 14. Indonesia 103,170 0.47 (121) 15. France (including Monaco) 101,927 1.64 (66) 16. Brazil 90,499 0.50 (118) 17. Spain 90,145 2.08 (52) 18. Ukraine 90,020 1.90 (56) 19. Australia 89,125 4.41 (13) 20. Saudi Arabia 84,116 3.71 (18) (Each Country’s Share of CO2 Emission) The developed countries are believed to contribute the biggest towards global Warming, it is very important to understand about the balance which the Earth needs to maintain, the consequences of disturbing the balance are going to be extreme. It is very important to take pr eventive measures to deal with the same; this especially applies to the twenty countries mentioned in the table. Weather Risks Posed by Global Warming Global warming is posing a very big threat to all the businesses across the globe. Global warming will trigger off a series of chain reactions. For instance, it will certainly give rise to the possibilities of volatile weather conditions and in that case all the major businesses will suffer and post annual losses instead of posting profits. The insurance market will be majorly impacted and in addition to this many other sectors will get adversely affected because of global warming. The question is that are the business... The research paper describes the issue of creating an alternative energy resources due to the increasing effects of global warming, air and water contamination and other factors harming the environment. The developed countries are believed to contribute the biggest towards global Warming, it is very important to understand about the balance which the Earth needs to maintain, the consequences of disturbing the balance are going to be extreme. It is very important to take preventive measures to deal with the same. Global warming is posing a very big threat to all the businesses across the globe. Global warming will trigger off a series of chain reactions. Several countries have experienced a rapid economic growth and as a result of which they are the ones who have consumed a lot of oil and will continue to do so. Some of the Asian countries have been consuming a lot of oil, and this consumption is only going to increase in the coming days. If the demand of oil increases and of the supp ly remains the same, the price of oil increases. The US is excessively dependent upon other countries for oil; this dependence can prove to be very costly for the US. There are other alternatives that can be considered, the best way to eliminate this dependence is to use solar energy. Solar energy is renewable and the best part is that it does not harm the atmosphere. The US government should make significant changes; all the automobile makers should make automobiles that would run on solar energy.

Writing Assignment Essay Example | Topics and Well Written Essays - 750 words

Writing Assignment - Essay Example The period spanned from the fourteenth to the seventeenth century as a cultural movement that began in Italy before spreading to other parts of the world. In the arts, the period marked the rebirth of both knowledge and the representation of the same in art. The Renaissance represented the end of the middle ages thus making the development of the modern day arts (Klaus 43). Artists that thrived in the period perfected in the use of different elements of arts including space and perspective. Among the most prominent artists of the period were the Italian Giotto di Bondone, Jan Van Eyck and Raffaello Sanzio da Urbino commonly known as Raphael. Each of the artists perfected in different types of arts such as painting and sculpting. In developing their artifacts, they each developed their own critical criticism of the societies and the existing authorities thereby contributing to the advancement of knowledge. As Renaissance artists, they used such features of arts as space and perspectiv e differently thereby communicating different messages in their creations. Perspective refers to an individual’s viewpoint on an issue, it is an opinion that one holds on a particular topic thereby influencing his or her presentation of the same. From the definition, perspective thus becomes relative. The different works of the above three artists portray the relativity of perspective as they employed the element in their works. Space on the other hand refers to the portrayal of nothingness; it is an element in arts that help artists develop their concepts. The Renaissance period marked the rebirth of knowledge implying that the period was characterized by development in different aspects of the society. Artists epitomized the development by creating different artifacts. The three artists above were all painters and portrayed their messages creatively depicting space and using perspective to help convey their messages. Giotto for example developed several paintings in which h e portrays his own perspective of the cultural features of the society. In these, he represents space, the boundless three-dimensional amount occupied by objects. One of such works is the painting known as the Marriage at Cana. In the painting, Giotto represents his perspective of the important cultural practice, marriage. The artist portrays the right of passage so exquisitely that it gives details of all the important aspects of the cultural ceremony. In doing this, he portrays a three-dimensional feel of the room; he develops the ceremonial feel of the occasion portraying the importance of the practice. Space helps communicate as it represents the quantity of luxury that characterizes the occasion. Additionally the exquisite portrayal and use of space help communicate the artist’s perspective of the occasion thereby using such to assign the occasion the reputation he felts it deserves. The portrayal of the marriage ceremony is relative since not every marriage had a simila r theme at the time. The artist includes religious leaders at the occasion to help attribute the importance of religion and religious leaders in the process of sanctifying such a union. Jan Van Eyck just as any other artist of the time employed the prevailing technologies to develop his painting. He develops most of his paintings on long lasting materials such as hides and canvas. The artist developed several paintings on which he portrays the relativity of perspective of the trending social and cultural features of the time. He contributed to the development of knowledge as he often forwent classical idealization for faithful observation of nature. One of such works in which he port

Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 words

Celebrities in Advertisements - Essay Example Hence, the celebrities have become a strong weapon of influence in the hands of advertisers as they not only help in selling the products, but also help in creating a long lasting psychological association between the product and the consumer, which ensures the future success of the brand. Celebrities In Advertisements As per the modern trends, advertising can be defined as â€Å"a paid persuasive communication that uses nonpersonal mass media –as well as other forms of interactive communication- to reach broad audiences to connect an identified sponsor with a target audience† (Wells, Burnett and Moriarty 5). From the definition, it is clear that advertisers use the advertisement to persuade people to take some action or to take a decision related to the products that are being advertised (Wells, Burnett and Moriarty 5). However, making a consumer to take a decision regarding a product is not as easy as it seems as there are hundreds of different brands selling the same kind of products. Hence, the advertisers have to use a strategy that is highly powerful and highly impacting. This is where the role of the celebrity in advertisements begins. The fact that approximately one sixth of the ads world-wide features the celebrities shows how beneficial it proves for a brand to have a celebrity feature in the advertisements (Shimp 250). Moreover, the salaries the celebrities are paid are huge. According to a report on top endorsement incomes of athletes (2007), professional golfer Tiger Woods and Phil Mickelson were paid $100,000,000 and $47,000,000 respectively, for the ads (Shimp 251). To endorse the brands, the advertisers use variety of celebrities from the field of television, movies, sports, athletics and even politics (Shimp 250). It is believed that celebrities have the power to influence the attitudes and behavior of the consumer towards the brands as they are respected and loved by the consumers (Shimp 250). The brands pay huge salaries to the celebrities to advertise their products as they think that celebrities can positively influence the consumer and increase the sale of their products (Shimp 250). Studies in the field of advertising have revealed that there is a positive link between the ‘famous people’ in the brand and people’s favorability towards it (Pringle 69). The chances of success of a brand increases when it features one of the likeable celebrities in its advertisement (Pringle 97). Hence, it is believed that celebrities have the power to influence the decision of the people. However, what really works behind the success of the brands featuring celebrities in their ads is the method of ‘mental association’. Psychology Behind Celebrity Advertisements It has been proved that the presence of celebrity in the brand advertisement increases the chances of its success. The explanation for the effect of celebrity advertisements on people’s behavior and thinking can be found in the psychological theory of ‘mental association.’ According to psychoanalysis theory, the principle of ‘association’ governs the mental life of human beings (Richards, Macrury and Botterill 140). The theory states that when a person has any experience, his mind creates an association between the feelings related to that experience and the elements that were involved in that experience (Richards, Macrur

Marketing to Hispanic Americans Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing to Hispanic Americans - Research Paper Example Companies and business firms that use specific Hispanic business models to target Hispanic consumer are likely to become successful in the highly volatile and competitive business world.   Marketing to Hispanics should take the aspect of ethnicity into consideration because ethnicity is important to all minorities for the purpose of identity. 67% of Hispanics suggest that ethnicity is an important element of their identity. Furthermore, 78% of them suggest that they are proud of their ethnic identity (Yahoo, n.d.). Ethnicity determines the individuality, faith, values, views on gender roles, and consumption behaviors and attitudes of the Hispanics. This makes the aspect of ethnicity even more significant in marketing to Hispanics. Drivers of ethnicity for Hispanics in America include political views, speech and dialect, reunions, family, gatherings, eating habits and preferences, and home dà ©cor. Hispanic reactions to news content are often motivated by ethnicity. For instance, ethnicity influences the choices of Hispanic Americans regarding fashion and style, beauty, finance, entertainment, food, and restaurants. The shopping content of Hispanic Americans is als o influenced by ethnicity.   Hispanic Americans may be classified into first and second generations. For both first and second generation Hispanic Americans, ethnicity is an important aspect their present and past. However, first generations Hispanics are connected with their ethnicity more strongly than second-generation Hispanics. First generation Hispanics are ethnically influenced by their Spanish shopping content, but second-generation Hispanics are not much influenced by their ethnic Spanish shopping content (Valdà ©s, 2000). Both first and second generation Hispanics are greatly influenced by how news media and marketing campaigns in the media cover them.

Requirement Analysis Essay Example | Topics and Well Written Essays - 750 words

Requirement Analysis - Essay Example These assumptions are being made for the problem tracking phase for BIA organization considering the various facts and measures collected in requirement elicitation phase. The assumptions made so far regarding the requirements collected are: This involves the operations of the business with regard to the constraints that it receives. BIA is supposed to be well aware of information its stakeholders have provided us about the organization and its financials as well. These are technical issues that are deemed to be affecting the business. Our group is supposed to value their working criteria’s and propose better solution for the problems encountered by BIA because we have selected this approach. These requirements involve the following collected data from BIA stakeholders. Through understanding of the constraints that are at hand, there is need to verify the requirements through the use problem tracking system that is viable to the business needs. All the requirements are verified on base of cross checking of their recorded illustrations. Further a details analysis is being done through their website and other case studies for exactness of collected data. Our group discussed the whole information gathered and performed analysis on the collected facts individually and then this data is merged together. All the gathered requirements are validated on the following results proposed by understanding overall working of BIA. Owing to the results gathered by detail analysis and information gathering from key stake holders the following solutions are proposed for the organization for more effective going of this

What are fundamental points of conflict between Confucianism and Essay

What are fundamental points of conflict between Confucianism and Legalism How were these ways of thought blended into the Chinese theory of empire - Essay Example These people propagated the ideas of Confucius as a philosophy in the human race. This is not only done as guidance for living up to the ideas of Confucius but also as a direction in politics and a sense of morality. Confucius strongly affected the historical make-up of East Asia, the neighbors of China, especially Japan and Korea. Considering the Chosen dynasty in Korea, the influence of Confucius took over much of what we can see. The Yi dynasty accredited for introducing the Chinese examination system during the Tang dynasty. During this critical era, Chinese people adhered to the principles of Confucianism. Legalism, the so called â€Å"school of law", rose as one of the mainstreams of Chinese philosophy though it never lasted for long. Legalism is quite different from the ideas of Confucianism. The rationale behind legalism was law, which is a main principle in legalism. Because legalism has a mistrust of human nature, which was regarded as a lazy and cowardly creature, like the view of Xunzi, the law should create order and eliminate chaos. Both the thoughts and practices of Confucianism and legalism have expanded to become a tool for the betterment of individuals. The Chinese had put much interest on both philosophies which subsequently became deep rooted into their culture. There are similarities and comparisons between the great philosophies, Confucianism and Legalism to the principal values or norms of conduct. Confucius favorable view on human nature and its optimism were more persuasive to people of during that period, although in China today there still exists a legalist society but not as severely and strict as in Qin dynasty. In the third and second century B.C.E., when rivalry among the Warring states was getting more complex and competitive, legalism had risen as a new ideology that was in opposition to Confucianism. One of Confucianism thoughts was to

Alcoholic - Homebrew Lyrics Response Essay Example for Free

Alcoholic Homebrew Lyrics Response Essay hi everybody, welcome to the wednesday meeting, yep yep. um everybody give it up for eli, first of all, whos been offthe meth for a whole month now, and his wifes getting outof jail next thursday, is that right? anyway weve got a new speakertoday so big round of applause for this young man here. its been about a week nowIm startin to get weak nowI wake up at 11:30 thats when I start getting thirsty andI dont know what it isall I know theres a bottle in the fridgewith my name on itif I want itcause Im an alcoholic and I knowyeah hi my name is Tom Im an addictcant really remember just how long I been at itIm guessin that this happened like a pattern and a problemcause my fathers a fiend andso was mum so its somethin like part of my genesbut its hard to get clean but its hard to sustainbut at the end of it I really can only answer to meand its the way it is I truly learned thatso dont give me all that. Channeling the universe crapthats a load of s**t I aint tryna to pass the blamelike its just a part of fateand I aint got a part to playcause if thats the case then I really cant escapemight as well just start the day with a glass of chardonnaylike my dad does thinking that time can never catch usfollowing my nose kinda like my bro. Haz doesbut Im scared Ill end up in a home like daz wasthat dude went mad once,but na f**k that buzzIm looking for a little morebut s**t is rawcause its just a little short walk to the liquor store,a little more to middlemoremy mind keeps saying this is what Im living for but my liver isnt sureits 6 In the mornin were about to close the clubbut we know the owner so were there until they open upand thats why Im broke as f**k bank account Golden Duckblowing bucks on these drugs going nuts tryna sober upI woke up Friday morninglying on the floor in a one man cellhe said I punched that C**Tstablehow many lies can one man telland now Im on probationIm getting rehabilitationasking for some explanation. I saidI just like getting wastedso dont ask why Im stonedand look lady I dont knowsign my forms so I can gocause I got court at 9 tomorrowand if the judge is a b***h I could even jump of a bridgeor go get on itcause Im an alcoholic and I knowI f****n hate this placef****n hate this place more than f****n ace of bassf**k what this lady says I bet shes smoked moresmack than Ive ever drunk beerand then she asks me if I been high this week; f**k yeah! Ive been high like a pilotwhy try to deny I wont lie iv been wiredpopping E like vitamin cyou wanna read my mind like a psychicyou really wanna know why. I get highcause I like itdoes it really take a f****n Einstein to figure that outhow much more s**t can you spit out your fat mouthwho would have known youd get addicted to crackWOWwhat a f****n breakthrough everybody clap nowjust give it up for jack for giving up the crackits been a whole week since he had a huff and snaprolled his dead ex-wife in some bubble wrapfilled a duffel bag with all her husbands stuff and gapped, yeahits been a month and they got nothing backjust a lecture from some alchie and a drunken cattryna to tell me how to me live my lifebro cut the crapSobriety? what the f**k is that? Cant even spell it broi f****n hate this place like the f****n ellen showstraight upi f****n hate this place like f****n baby face,and eric claptonnah f**k this s**t i aint even finished this s**t,ya knowi wont go and get stoned with some hippie b***h with ankle bracelets English Assignment 91106 Text type: Song lyrics Title: Alcoholic – Homebrew This song really helped to picture the life of a man stuggling with alcoholism/being an alcoholic. The song explains how he ended up as an alcoholic, his struggles with day to day life trying to become sober, and the consequences of not being sober and giving into the temptation of alcohol. The writer blames his parents for the way that he has acted around alcohol, â€Å" Im guessin that this happened like a pattern and a problem cause my fathers a fiend and so was mum so its somethin like part of my genes† and â€Å" might as well just start the day with a glass of chardonnay like my dad does thinking that time can never catch us†, the writer believes that his genetics caused him to be an alcoholic, but also that his fathers habit of drinking chardonnay first thing in the morning has led him to believe it is normal. I think it is very logical for the writer to blame his parents for this, especially the fathers bad habit of drinking chardonnay in the morning, as children are meant to learn from their parents, this is what the writer has learnt from his father. This is all relevant to families all over the world, as in every culture children are influenced by their parents actions, and if their parents are heavy drinkers then its normal for their children to believe that large quanties of alcohol consumption is normal which in many cases leads to alcoholism. The writer continues to write about the struggles of trying to be sober â€Å" its been about a week now Im startin to get weak now I wake up at 11:30 thats when I start getting thirsty†, after only a week of being without alcohol, life is getting unbearable and he is starting to feel week, getting the urges to consume alcohol as soon as he wakes up in the late morning. â€Å"all I know theres a bottle in the fridge with my name on it if I want it† and â€Å"but its hard to get clean but its hard to sustain† the writer finds it hard to continue being sober when he knows that there will always be a bottle of alcohol somewhere to turn to, if he decides he wants it. I really do feel for the writer, as he has a serious problem, and is clearly struggling with day to day life trying to stay sober. The constant repitition of the line â€Å"cause Im an alcoholic and I know it† is the writer trying to justify his actions, which is common for alcoholics to do. I do sympathise and unstand the writer, as alcoholism is a disease, yet I believe he gives up too easy and gets himself into un-needed trouble which relates to the youth in New Zealand. The youth in New Zealand begin drinking alcohol at an early age, which is some cases leads to alcoholism causing many teenagers and young adults to get into trouble with the law as the writer soon explains as he finally gives into the urges of drinking alcohol â€Å" I woke up Friday morning lying on the floor in a one man cell† â€Å" and now Im on probation, Im getting rehabilitation†. This is explaining the consequences of heavy drinking, which is a common thing in New Zealand and many other countries. Heavy drinking can lead to serious consequences such as ending up in jail, on probation and rehab as the writer has mentioned. I feel like this song explains the stuggles of alcoholism, which is a huge problem in many countries and needs to be taken more seriously. Alcoholism is a disease and needs to be treated like one so that sufferers of the disease get the help they need to stop them from getting into trouble.

The Connotation Of Marketing Marketing Essay

The Connotation Of Marketing Marketing Essay Introduction Nowadays, marketing activities influence people in both the roles as suppliers of products and services and as customers. Marketing plays a great part for companies in knowing their clients, the products and services to offer, the advertising means and so forth. As for individuals, marketing is important for them to choose a particular brand of fashionable dresses and even toothpaste. But marketing is much more than selling or advertising activities. In this essay, the concept of marketing will be introduced in the beginning, and then the essay places an emphasis on the full range of connotation for marketing including marketing strategies, the consumer behavior, environmental analysis, and marketing ethics. Finally, it is concluded that marketing is a comprehensive process that involves all of the activities of managing and satisfying demand through the exchange process. Marketing is a Comprehensive Process As to the definition of marketing, most people, even some entrepreneurs, would hold that marketing mean selling or advertising, however, marketing is an activity more complex than selling or advertising. A proper definition of marketing should not only consider economy, but also includes institutions, people, and new ideas. Marketing is a process of offering products and services, pricing, promotion and distribution to meet the individual and organizational demand through exchanges (AMA, 1985). A company achieves its goals by satisfying both the domestic and foreign customers, and marketing is concerned with the activities to enlarge the market share of the company by matching the demand. This definition indicates that marketing includes not only the enterprises and individuals, but also the activities of non-profitable institutions or the marketing of a great idea or a service as well as a product. All in all, marketing involves products, services, organizations, people and ideas. Marketing Strategies According to McCarthy (1960), marketing strategies include products, pricing, promotion and place. Products or services are the basic content in the marketing process, which can be classified as goods or services and as customer or industrial. Classification is significant because it concentrates on the disparities in the characteristics of products and the different marketing implications. A reasonable pricing also counts in the process of marketing which should be profitable to the company and beneficial to the consumers. In the process of marketing, promotion is necessary to make the products, services or ideas known to the consumers. Means of promotion includes personal selling, advertising and public relations, price discounts and so forth. Distribution planning exerts a significant impact on the marketing program used by a firm, because middlemen can play a wide variety of marketing roles, the firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing plan will be different if it sells its products dir ect rather than through intermediaries. Environmental Analysis Environmental influences consist of sociocultural and technological, economic and competitive as well as political and legal influences (Kotler, 2006). Individuals are easily influenced both by the trends of the whole society and by a need to comply with the rules of the different social groups to which they belong, and to improve their status in those groups. With the development of technology, consumers can receive more individually-oriented offerings, and thus their expectations are raised about the quality of the product and service. The flourish of products and services lead to brand changing or offer the consumers with the information to make more meticulous decisions. And regulation and legislation, whether they relate to the product introductions, customer rights or advertising means, also decrease the risk of decision-making. This reduces some pressure of the customer, leading to discerning and easier decisions and less risk of post-purchase disturbance. Marketing Ethics Marketing ethics are the marketerà ¢Ã¢â€š ¬Ã¢â€ž ¢s standards of behavior and moral values, as Homburg (2001) maintains. They are related to the decision to do what is morally right or what is morally wrong. Traditionally, the concept of business responsibility has cared about the relationship between the enterprise and consumers, the work staff, and the stockholders. The enterprise is responsible for providing the customers with high-quality product at a rational price, decent salaries and a comfortable working environment for the staff and an adequate profit level for stockholders. Contemporary marketing decisions must regularly consider the external social environment. Decisions must also account for eventual, long-run effects. Socially responsible decisions must consider future generations as well as existing society. Conclusion In conclusion, in the process of marketing, selling or advertising is essential if a company want to attain its objectives, but more emphasis must be placed on the marketing strategies, and it is also of great importance to take environmental influences into consideration, which can exert impact on consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s decision-making. With people concern more about the ecology and healthy ways of consumption, marketers must care about environmentally-friendly marketing despite the high-quality products and services.

Market analysis of reebok

Market analysis of reebok Reebok the United Kingdom based ancestor company was founded in 1890 by J.W Foster, for one of the best reasons possible athletes wanted to run faster (www.reebok.com). Since then Reebok has evolved itself through various stages to become one of the top three market leaders in the sports shoes, fitness and apparels. The brands success is built upon its creative designing and marketing strategy. The right balance between the designing and marketing has taken Reebok to such height. McDonald, M (2000 p.5) defines marketing as process for understanding markets, for quantifying the present and future value required by the different groups of customer within these markets. Starting from its first hand made shoes to the recent innovative Easytone and ReeZig footwear Reebok proved its individuality, authenticity and its creative thinking and potential. The company was taken over by Adidas in 2006 which gave both Adidas and Reebok a strong market share to take on the common rival and the mark et leader Nike. Though the company is taken over, Reebok and Adidas are still two different brands under the group. Reebok has a strong hold in US market and sponsors for different sporting events like NFL, NBA, WNBA and NBDL. Branded as a discounted shoe manufacturer in the past, Reebok has slowly changed its face to high fashion, high comfort and premium product by raising its price in the market and incorporating new technologies for the sports and fitness category. The latest launch in their product line Easytone and the upcoming ReeZig has got more technical and design values, the technology which is actually designed by a NASA engineer(www.corporate.reebok.com) and the re-launch of its classic models reveals the companys change in focus. Reebok in the early 2000 started its marketing campaign with fusion of Sports Music and Technology featuring industries best performers of the period, from music industry Jay-Z, Daddy Yankee, 50 Cent; top athletes Allen Iverson, Donovan McNabb , Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams., and Thierry Henry, Alexander Ovechkin, driving ace Lewis Hamilton, MS Dohni and Nicole Vaidisova. Easytone the companys launch of the year 2009 is its one of the most successful product line. Easytone feature with first of its kind the balance pod technology, designed for womens fitness and sport. Reeboks commitment towards women fitness and sport is long lasting from its first ever exclusive footwear for women Step introduced in 1989 which fore fronts the aerobic movements, and now the Easytone forefronts toning of lower abdomen parts like the calf muscle, thigh muscle and the bum. Reeboks marketing approach for Easytone is take the gym with you (www.reebok.com) which emphasis on women who were busy with their routine life but still wanted to maintain their figure. Custom made shoes are also available by ordering and designing over the internet, which gives customers the option of variety and uniqueness. Marketing Environment Macro Environment Kotler, P., Armstrong, G. (2010) describes macro environment as a force which is more societal and affects the micro environment directly. The global footwear industry is $196.25billion in 2009 with CAGR of 3.7% from 2005 to 2009(www.marketlineinfo.com). Reeboks international operations and its presence over 55 countries with different cultural and economical background is a concern for its performance, with the present market scenario where the European and American market is facing financial crisis, Reebok has got its major customers base in these regions it faces major loss in sales, while the Asian market shows positive sign, Reeboks sales in India and china is second to Nike, but the percentage contribution towards the revenue in international currency is low. Reebok faces legal threats from its manufacturing units in South East Asia where they operate with cheap labours in unethical work conditions. In general the sporting accessories are more famous among the 16 to 24 age groups. The increase in number of unemployed and fresh graduates finding difficult to find jobs among this particular category has caused a major concern for the industry, in addition to countries like UK where the government has increased the tuition fees will be a major political and economical factor which affects the whole footwear industry. The increase in raw material cost making the situation worse, which led to low stock maintenance and irregular supply to the channel. The footwear industry is always subjected rapid changes in customer needs and the changes are more oriented toward the socio-cultural forces, Reebok adapted to those variations in socio cultural forces by combining the product with Music and sport in US market, fitness and sport in the European ma rket and sport and entertainment in Asian market. Figure 1: Macro Environment Reeboks Easytone is designed with the technology which is never been used before and sets a landmark in the sports shoe market. Easytone is designed to comfort with Moving Air Technology, while most of the other competitors do have similar technologies Reebok should really look into more innovative and sophisticated technology which will be the unique selling point in the competitive market. Micro Environment Every brand has its own unique selling point which targets the particular category of customers, in general the footwear industry customers can be categorised into Performance conscious consumers like runners, aerobics, players, athletes, and exercisers and Fashion conscious customers who buy for style and comfort. Customers buy products that has value and satisfaction among the range available in the market, Kotler, P et al.(2009). Figure : Micro Environment Reebok Easytone is designed and marketed to the fitness loving womens segment. With the strategy of launching a new product every year with newer technology and invention, Reebok has always targeted the focus group, and so as Easytone targets the fitness loving women. Reebok has always positioned itself as customer centric, which caters the needs and requirement of the focus group, though it has the diversity in product when compared to its competitors. Because of the diversity in its products Reebok has always been in competence to different competitors in different category and product range. The main competitors are Nike, Adidas and Puma. Reebok sells through various channels, which includes the retail outlets, Reebok concept showrooms, franchisee outlets and associated sponsored sporting organisation. Marketing Mix The primary objective of an organisation is to offer a product which has a competitive edge or differential advantage over its competitors, Brassington, F., Pettitt, S. (2006). This can be achieved by marketing mix which is studied with the basic research on 4Ps. Product Product management has always been the core factor in the marketing mix, which involves the basic understanding and the requirement for launching the new product in the market and then developing it with the right marketing strategy which benefits the organisation and then manufacturing in the right way which benefits both the organisation and the society. The organisation should transfer its knowledge into product which will be a drive for growth, John A. Quelch (2006). Figure 3: BCG Matrix,( source:www.reebokeasytone.net) Reebok has the strategy of launching one core product every year, and the launch of Easytone is for the year 2009, it was the critical time to launch any new product because of the economy, hence Reebok has to come out with a very strong product and marketing strategy. The tangible attributes has to be so strong and the message was clearly sent out with Easytone with its high fashion, design and technology. The footwear is innovative and new to the market, designed in a way that it gives us the feeling of walking in the soft sandy beach and the science behind is when we walk on the sandy beach its hard to keep the balance hence we work hard to keep the balance which in turn burns the calories of calves, hamstring and the gluteus maximus muscles. Reebok has also ensured that Easytone is available across the globe and the visibility of it is more in the retail outlets, which created awareness and also a noise in the market about the new product with new technology and performance. Thou gh Reebok claims theoretically it can prove that, by using Easytone will tone the legs 26% more when compared to other sport or fitness shoes, there are still controversies about the actual performance of the product. Reebok did break the controversies with the total sales of Easytone worldwide, this proved practically the strength of marketing strategy by Reebok and the performance in the market. On the other hand with all the controversies the general image of the brand which changed over the period of time from a discounted brand to a respected brand, contributed to the overall performance, which has also bought value to the brand, Easytone has got its uniqueness and feature to rock the market. The strength of the product always lies on its core benefits, the core benefit of Easytone is fitness in the simple way, which is a necessity and hence has its value anticipation and demand. The actual product which is built upon its core benefit is its features style and quality and as an augmented product Reebok gives warranty up to three months and any after sales issue has been taken to RD department for rectification and thus by giving the customer the maximum benefit and trust in the product. The Easytone can be classified as speciality goods, where in an extensive market research was done which gives customer the maximum benefit by using the product. After the successful launch of Step in 1989 and Easytone in 2009, both products have shown its individuality and very minimum level of competition from other brands, which gives the product a cutting edge and the customers reluctance to go for any other brands. Product Life Cycle The product life cycle gives the clear picture of the stage in which the product is, the four stages are Introduction, Growth, maturity and termination. Determining the stage in which the product belongs will decide the marketing strategy to follow Kotler, P (2003). For the footwear industry the entire product life is short because of the new trends in the market, different categories in the customer base and due to wear and tear because of the regular usage. Any new product that is launched should differentiate itself from the others and should have uniqueness. Easytone launched in July 2009 with more anticipation and excitement in the market, took up the pace immediately because of the marketing activity carried out by Reebok prior to its launch, the launch was a grand one with star studded performance and celebrities form various industries took part in it. Figure 4: Easytone PLC Stage The growth stage of Easytone in terms of sales is pretty much vertical and by end of 2009 it reached the maturity phase. Reebok focused on different strategy during its various course of the stages, during the introduction stage Reeboks marketing objective was totally to build a strong brand image and expand its market share to the next level, Easytone was priced at the higher end, since its targeted to the focus group, the fitness loving women segment, during the growth phase Easytone penetrated through the focus group, where some of the customers were brand loyal to Reebok, Reebok has the strong product mix, when Easytone was in its matured stage Reebok introduced its next model the ReeZig, targeting the male segment, thus by lining up its product in the market and continuously creating the awareness targeting various categories of the customer base. Since the Easytone is targeted to the focus group, Easytone positioned well itself as a fitness wear and pioneered in its category. Later in its matured stage Reebok repositioned its product focusing not only on the busy working women category who could wear it for their work place, they also started focusing on the regular women category who does workout everyday by launching different variants like ReeInspire, ReeFlipflop, Go Outside, Rush, Diva and also introduced custom designs, were customers can design from the various patterns available in their website and can choose the colours also. New Products are key to companys continued survival, (Lancaster, G., Reynolds P, 2005, p.108). Within the product line Reebok developed various products and introduced in different stages which enabled them to actually extent the product life cycle. Countries in Asia Pacific and Middle East are very slow in responding to new product particularly in footwear industry, where they used to wait and watch if the product is really worth and anticipate for price drop. Reebok extended its Easytones product life by launching it in t hese regions with a time gap, after proving it successful in US and the Europe market. Pricing The variants within the brand and the competition play a major role in pricing the Easytone, been branded as the discounted sales brand in the past, Reebok changed its face by changing its pricing methods, sports and fitness industry customers will always look out for the latest technology and high comfort brand were they give less importance to cost. Though they will compare with the other brands with the same features, low priced products which claim to have the innovative and most effective technology will always create a lack of confidence to the customers. According to McDonald (2000, p.352) pricing may influence the other marketing mix also. Reebok priced its Easytone in the higher end when compared to its previous fitness shoes for women like Step or Pump, in competition to the other brands with similar product features though William j. Stanton (1994 p.335) says that for a new product to take a high market penetration should price its product relatively low when compared to o ther brands. Figure 5: Easytone Pricing Strategy In the early 2010 Easytone price was dropped marginally when it reached the maturity stage, the marginal decrease in its price was effective to its secondary market like Asia pacific and Middle East markets, which is competitive to its regional players, the secondary market customers have always been wait and watch customers where the always believe in the bargain purchase, while the primary market customers are the early responders. Reducing its price was marginal, Reebok was so conscious of not falling back to its earlier brand image, also it exploit the actual market opportunities by acquiring customers out of its focus group. The pricing factor though didnt affect much of its primary market, its influenced the secondary market. With regards to market penetration Reebok had a different strategy by introducing one pound shoes in the tertiary market like Bangladesh and African countries. Easytone is also priced up when compared to the other product line because of its additional fea tures and the latest technology. When pricing internationally they adopted the polycentric pricing where the regional office decides the price, this is easily achievable because of the production unit is present in the Asian subcontinent where pricing in relative to expenses is made, which is a biggest advantage to easily price polycentrically. Easytone is made available by ordering online with a price discount, which saves the overall expenditure for the management of retail outlets and showrooms, which is passed on to the customers. Promotion Reebok started its promotional activity for Easytone even before the launch, in order to create awareness. The promotional activities were concentrated towards the technology the main features and the advantage of using the product, since the product is targeted towards the focus group, fitness loving women, most of its promotion activity featured young women with tonned legs and bum, which stimulated the customers mind. The advertisement by Reebok for Easytone created a shock among the viewers, but still its shock averts are not new, it depends on the market, the products speciality and the circumstance of social priorities, Evans M., Moutinho L. (1999, p123). Figure 6: Easytone communication strategy Reebok spent most of its money in media advertisement which created awareness amongst the focus group and also regular viewers who were also simulated to use the product. This is a major success for Easytone as it captured the core strength or the unique feature of the product fitness and beauty. Easytone targeted the creamy layer of the customer group, women between the ages 16 and 24, and their ad campaign has always been different to different product lines, when it first started it marketing campaign with Reebok Planet in 2005, then in 2006 they tie up with Thierry Hendry and Ryan Giggs for their campaign I am what I am, and further on like Pump Up, your Move, Because life is not just a spectator sport which feature Lewis Hamilton showing his fitness skills with Reebok, and now for the Easytone take the gym with you which sends out a clear message to the focus group, and the line of celebrity includes Kelly Brook in UK, Bipasha in India. Figure 7: Pounds spend for advertisement Though Easytone spent more in media advertisement, it focused on other promotional activities also, like print, out-of-home, digital and in-store executions. Reeboks spent in sales promotion is as much as it spent in media advertisement, the promotions were mainly aimed towards churn in customer and creating demand in the market, they have also launched online blogs to create a customer database and to get feedback from customers and to develop the product further according to their requirements. Though as a brand Reebok has very good promotions by sponsorship Easytone has its limitations were it could not enter in to the sports category, they have to rely more on the entertainment sector to promote the product. Easytone in Reeboks concept store was given the priority and merchandising was also primarily focused on Easytone, with all the above factors it created a pull strategy in the market. The Easytone advert in most of the places were considered unethical and also caused a negati ve impact on the product, which many of the viewers considered too much. But still as a campaign Easytone had a successful period and sales through their communication strategy. Place Reeboks access to the target market is one of its successes, because of the growing awareness among the customers, right customer in right attitude should be targeted, and also knowing the potential of individual market in a global environment. Figure 8: Sales region wise(2009), source: (www.marketlineinfo.com) Knowing about the social and cultural behaviour of the local market before positioning a product is vital for planning a marketing strategy, Lancaster G., Reynolds P (2002). Reeboks decentralised operations allowed the local management team to target the local customer base. Reeboks channel structure is simple when compared to its sister company Adidas, from manufacturing unit to its different warehouses in different regions and the to its retail outlets like speciality sports retailers, online retailers, concept stores, and other retailers. Reebok retail outlets has got a better image in terms of its merchandising and product placements, because of its simple structure in reaching the end customers the logistics is also made simpler and will be faster. SWOT Strength Unique Product features Celebrities and sports stars endorsed to brand Balance pod technology Media advertisement Concentrated on focus group Manufactured in Asia Brand loyal customers and awareness Custom made shoes Prime location in retail and concept stores Only for women category Premium pricing Weakness Targets only focus group Only for women category No further development to the product Single product line Mostly relied in retail sales Premium pricing Controversial advertisement Discounted retail sales Vertically integrated brand Opportunity Developing the product Untapped markets Unisex models Focus on emerging market Wholesale market Integrated marketing campaign Threats Manufacturing units in Asia and Cambodia Competitors variants Competitors pricing Counterfeit and replicas in secondary market Manufacturing standards Decline in footwear sales Recommendation Based on the critical analysis done with SWOT, the following recommendations are suggested. Starting from the priority matrix of nine and urgency and importance level three, Reebok though having some very unique featured Easytone, variants among the product is very less when compared to the other brands in the same category, still Reebok can claim that it has custom made shoes which gives customer the variation and to their likeness, the basic product is the same, which will not change the mindset of the customer. Reebok have to develop new variants within the product line in order to satisfy all its customer needs. Reebok has very good secondary market but with regards to Easytone there is a large potential in secondary markets which they had missed out as they concentrate mainly on their low range products which put them in second to NIKE, but lose their position in terms of product like Easytone which has technical values and change the brand image from discounted brand to high st reet fashion, sports and fitness brand, which can be overcast by more ethical media averts and focusing on the fitness loving women category in these markets. The other weakness of Easytone is its vertical integration, where it does not involve any whole selling like its sister concern Adidas, this make them to rely on its retail outlets for its maximum sales where as other brands have horizontal integration which spreads their market area, Reebok should come out of its present integration and spread its market area which in turn will create more opportunity for sales and market share. In terms of new product development, like the fusion of music, sport and entertainment, Reebok should try combining sport, fitness and casual models. Easytone concentrates only on it focused group which is an advantage to maximise it sales but should also think of the other segments like the male fitness loving groups, though by its advert and promotions the product in not much relevant to male segmen ts, still using Easytone tone your leg, calf muscle and hamstring. This would have put Easytone on the wider market and increased sales. The adverts should have casted both male and female models where the male segments concentrate on the calf and hamstring, the female segments with butt. In the era where the macro elements talk more about environment and human rights and work ethics Reebok should have adopted to those factors much earlier wherein it wouldnt have faced legal and ethical threats, having manufacturing units in Asia and Pacific regions will provide them with cost effectiveness, but always have the risk of standards in manufacturing and work culture, the recent change in their work environment ethics will clear any further damage to the brand but still whatever it faced will always impact the future market. By changing the pricing strategy where it priced premium price for Easytone had a negative impact in the market, the change in pricing methods should have happened i n slow phase, rather than suddenly increasing its price because of its innovative technology and feature. Though this created a new brand image in the market customers were ready to wait for the price fall, which they have always experienced with Reebok in the past. Appendix 1 SWOT Analysis Matrix SWOT VS Urgency Importance Probability Priority (9-max, 1-min) S à ¢Ã¢â‚¬  Ã‚ O 1 1 3 3 3 9 4 2 3 3 1 7 2 2 1 2 1 4 8 3 2 3 2 7 11 3 2 3 1 6 5 4 3 3 2 8 4 4 3 3 3 9 2 5 2 2 1 5 4 5 2 2 1 5 Wà ¢Ã¢â‚¬  Ã¢â‚¬â„¢O 1 1 3 3 2 8 1 2 3 3 3 9 2 2 2 2 1 5 3 1 3 3 2 8 3 3 3 3 2 8 3 4 2 2 1 5 4 6 3 3 1 7 5 1 3 2 2 7 5 3 2 2 2 6 6 5 3 3 2 8 7 6 2 2 2 6 8 4 3 3 3 9 S à ¢Ã¢â‚¬  Ã‚  T 1 0 3 2 3 2 2 7 5 2 2 2 2 6 11 3 3 2 1 6 11 4 2 2 2 6 8 4 3 2 2 7 6 5 3 3 2 8 7 5 3 3 2 8 Wà ¢Ã¢â‚¬  Ã¢â‚¬Å"T 1 1 3 3 2 8 4 3 2 2 2 6 6 5 3 2 2 7 4 8 2 2 2 6 Bibliography

U.S. Virgin Islands as a Vacation Spot Essay -- essays research papers

US Virgin Islands has a lot to offer whatever it is you are looking for. I am sure you can find it there. The US Virgin Islands are my favorite place outside of Philadelphia because of it stunning landscaping, unlimited duty free shopping and outstanding weather. In US Virgin Islands you can enjoys all activities anything from water sports around the island to a short boat trip to St. John?s and St. Croix. You can take advantage of the duty free shopping or enjoy yourself on the beautiful sandy beaches. Charlotte Amalie is the capital of the United States Virgin Islands and one of the most popular cruise ports in the Caribbean. Charlotte Amalie is where the cruise ships dock and the white and pastel houses are heavily sprinkled against a background of emerald hills. Colorful sloops dock along the waterfront, and a few steps back, down alleyways lined with Old Danish warehouse buildings, is a world-famous shopping center. The landscaping in US Virgin Islands is amazing. The US Virgin islands are made up of three islands located in the Caribbean Sea just south east of Puerto Rico...

Hunters in the Snow by Tobias Wolff :: Tobias Wolff

Is society too egotistical? In Hunters in the Snow, Tobias Wolfe gives an illustration of the selfishness and self-centeredness of humankind through the actions of his characters. The story opens up with three friends going on their habitual hunting routine; their names are Frank, Kenny, and Tub. In the course of the story, there are several moments of tension and arguments that, in essence, exposes the faults of each man: they are all narcissistic. Through his writing in Hunters in the Snow, Wolfe is conveying that the ultimate fault of mankind is egotism and the lack of consideration given to others. For the duration of the story, there are several occurrences which exemplify insensitive as well as self-important mind-sets. Kenny, for instance, does not care about others around him; he is exceedingly self-absorbed. In one part, for instance, he jokingly yet dangerously runs Tub off the road with his vehicle. By doing so, Kenny is showing a careless side; a side that is neither concerned about hurting others nor himself. In his view, his entertainment comes before anything else; hence, injuring Tub was never a consideration. In addition, he also mercilessly taunts Tub about his weight when Kenny knows that it is both a touchy and upsetting subject matter for Tub. Frank, too, is also very self-centered since he is willing to leave his wife for their fifteen year old babysitter, who is barely half-way done with high school. The third main character, Tub, is also quite narcissistic because he becomes immensely defensive when it comes to his weight since he allows Kenny’s mock to offend him; therefore, Tub is egotistical given that he is fixated with his image. As the story, Hunters in the Snow, progresses, the egotistical behaviors of the characters become even more apparent given the lack of sympathy when Kenny is gravely injured. Both Tub and Frank, for example, do not react as most friends would; as moral and compassionate friends would. Surprisingly, Tub, the individual who shoots Kenny in self-defense, shows neither guilt nor regret for his action as he watches his hunting companion collapse in pain. Tub as well as Frank pays no heed to Kenny’s distress as he lies in excruciating pain; basically, neither man shows a degree of remorse for their friend’s pain. For instance, both men are in no rush to transport Kenny to the hospital since they decide to stop at a tavern to get warm and leave Kenny in the truck in utter anguish.

The U.S. Education System and Adolescent Students At-Risk Essays

The U.S. Education System and Adolescent Students At-Risk In an age where getting a good education is increasingly a predictor of future success and stability, many of our youth are at-risk of falling behind in classes and dropping out of high school. Approximately half of all American adolescents engage in activities that put them at-risk and endanger their ability to succeed (Lingren, 1997). Not all of these adolescents will drop out of high school or end up on the streets, but a substantial number of them will not reach their potential in school and may carry feelings of failure with them the rest of their lives. Adolescents spend approximately seven hours a day, five days a week, in middle and high schools, making schools a logical place where at-risk adolescents might receive help. Realizing that this is a crucial time in their development, educators have instituted numerous school programs targeting these adolescents to help them succeed and catch-up to their peers. This paper will focus on adolescents who are at-risk educationally, and what strategies have proven effective at preventing dropouts and helping them catch up to normal levels for their grade. It will examine theories about how adolescents become at-risk, the needs of these students, several models of intervention, and overall characteristics of successful programs. Although most definitions of â€Å"at-risk† include individuals with severe learning disabilities and the mentally handicapped, this paper will focus primarily on students who appear to have the capacity to catch up to their grade level, and who are at-risk because of behaviors, environmental factors, or because they were not given meaningful instruction at an early age. Some observers estimate that â€Å"... ...mpscott, Massachusetts: Watersun Publishing Company, Inc. 17. Sanders, M. G. (2000). Schooling Students Placed At Risk: Research, Policy, and Practice in the Education of Poor and Minority Adolescents. Mahwah, New Jersey: Lawrence Erlbaum Associates, Publishers. 18. Slavin, R. E., Karweit, N. L., & Madden, N. A. (1989). Effective Programs for Students At Risk. Boston, Massachusetts: Allyn & Bacon. 19. U.S. Department of Education (2003). Electronic source: Official U.S. Dept. of Education website: http://www.nochildleftbehind.gov/ 20. Washington, V. (1995). Project Head Start: Models and Strategies for the Twenty- First Century. New York, New York: Garland Publishing, Inc. 21. Wehlage, G. G. et al. (1989). Reducing the Risk: Schools as Communities of Support. Philadelphia: Falmer Press

Model and Incidence Reduction Formula

Today, we have many youth that have decided to come out of the closet, and have been shunned by their families and peers. Many have turned to alcohol and drugs to cope with their feelings of rejection. On the other hand, many of our youth indulge in risky sexual behaviors that put them at a great risk for sexuality transmitted diseases and even suicide ideation. Community Needs The proposed prevention program will address discrimination projected at youth's who identify with being gay or lesbian in their communities.When discrimination occurs in the community, it produces stress, physical and psychological issues. Lewis, Delegated, Clarke, & Kiang (2006) article addressed how discrimination of on?s sexual identity is categorization toward their social status. Discrimination of gay or lesbian youth can also produce substance use problems, suicidal acts, violent factorization along with risky sexual behaviors that put them at risk for HIVE infection, and significant rates of school dro pout (Kernighan, Sheathes, & Abacus, 2014).In communities, there are five factors that prohibit resilience within the lesbian or gay youth. Russell, Bona, Macaroon, & Smith (201 1) stated that the Sebastian or gay youth often experience homophobia, divisions' within their own communities; inability to make sense of danger; family failure of support for sexual identity; and their internalizing of negative information about lesbian or gay youth intentions on society as a whole. Many youth are therefore left feeling alone and unaccepted by their communities in which they live in.Desired Results Outputs: The overall achievement for participating in the program â€Å"Yes I Can† will be the following components. 1 . Parental/caretaker acceptance Of youth's sexual orientation. 2. Stability of emotional, physical and psychological health. . Cessation of risky sexual and addictive behaviors. 4. Parental/caretaker active participation in therapy. 5. Production of positive relationships in families, peers, and school. 6. Ability to relinquish prior offenses that caused tremendous psychological and emotional pain, 7. Ability to live a life free from shame and guilt.Impacts The expected goals of the program ‘Yes Can† will seek to foster self- acceptance of the youth's sexual identity, promote positive self-image; emotional and psychological stability; acknowledgement of guilt producing behaviors that affect cognitive abilities while wanting to achieve positive hanged. Influential Factors The program will utilize three modalities that have been shown to provide significant reduction capabilities for the lesbian or gay youth. Cognitive behavioral therapy postulates cessation of negative behavior and substance usage.The triangular theory of love will explain the concept of what love is, while forgiveness therapy will help the youth to understand how forgiveness can benefit them emotionally, spiritually, and psychologically once they make the conscious choic e to forgive individuals who have wronged them. Parents and caretakers can empower their children to be who they are by encouraging them attend school regardless of what others say or do as long as they are not harmed. Strategies The following strategies will be utilized in the prevention program â€Å"Yes I Can†. 1.Community leaders and organizations to provide stringent policies for anti-gay harassment and violence in the schools. 2. Encouragement from parent/caretaker, community leaders and organizations. 3. Encouragement to stay in school. 4. Therapist/counselor understands how biases can damage the therapeutic relationship. 5. Utilization of competent providers in the assessment and counseling sectors. 6. Cultural competence. . Ethical guidelines adherence. 8. Journaling by participant's of their needs and Concerns. 9. Assess the prospect of suicide ideation through the Beck Scale. 10. Random drug screenings. 11.Explain the informed consent. 12. Obtain an active measurem ent of confidence by using the self-efficacy scale. Assumptions The prevention program goals will be to empower the youths toward self- acceptance, positive self-worth, freedom from their negative past experiences; production of positive coping mechanisms; understanding of the risk of substance abuse on their health. The program will utilize donated reverie for assessments and counseling services. Referrals will be made to area hospitals with the recommendation for evaluation of the participant in a crisis stabilization unit for suicide ideation.Incidence Reduction Formula Incidence Reduction= Decrease: Maladaptive coping, stress reduction, depression, risky sexual of anger from prior offenses, shame Guilt. Behaviors, alleviation Increase: Acceptance of sexual identity, parental/caretaker Communication, self-esteem, self-worth. Logic Model Resources Activities Outputs Short & Long Terms Outcomes Staff Trained in forgiveness therapy. Provide understanding of love for self. Trained st aff in cognitive behavioral therapy. Participant's secured from area schools, churches, & parental referrals.Community agency referrals. Parental/caretaker participation Group therapy sessions. Workbooks on discriminatory practices. Journals to write own thoughts & feelings to be addressed in therapy Drug testing Parental/caretaker involvement. Parental/caretaker acceptance of youth's sexual orientation. Developed positive self-esteem. Substance abuse alleviated. Positive support from selected peers/family Of choice. Alleviate depression & suicidal ideation. Positive cognitive and decision making skills. Positive attitude toward school and peers.Positive parental/caretaker relationships sustained. Develop and utilize voice against discrimination. Positive identity. Ability to function daily without drugs and alcohol. Healthy attitude toward life. Ability to develop and maintain healthy relationships. Ability to encourage others of the lesbian and gay community. Formative The program will use the concept of targeted mediator validation which recommends researchers to select social, psychological, and demographic variables that would be used in mediating and moderating such variables for he intervention.There will be three modalities used to advance and achieve the allocated intervention procedures. Attention will be focused on logged parental/caretaker and community participations. Relationship qualities will be viewed to assess whether they are conducive for the participant's. Conformity will be completed between the influences on the participants willingness to change negative behaviors that have caused them harm. Us m native The program â€Å"Yes I Can† was designed to empower the lesbian and gay youth in communities to change damaging behaviors that have stagnated heir joy in life from discrimination.

A Lessoned Learned the Hard Way

Through unwrap my high school go I was dependent on my parents and friends for a ride to school and it was a shrimpy embarrassing. I couldnt wait to direct my first automobile. I was nineteen a college woman with a steady job, and it was ultimately time for me to occupy the elevator car I deserved. After a couple of rattling generous paychecks and a lot of penny pinching, I was ready to excise the scores and start some test thrust under my belt. After a some agonizing days of financing, credit approvals and subscribe dotted lines, I was the happy proprietor of a in the buff shiny, blue Nissan Altima coupe.Although my car was supposed to be used for swear place and school, other plans came first. I immediately had merriment in mind Driving was my new favorite function to do flush when there was nowhere to go, there was someplace to go. Needed a ride? I was there. Wanted to go out? Id be there in a heartbeat. It was Starbucks invariablyy night during the workweek with my girlfriends, and the endless club nights during the weekend. When I was arsehole the wheel I felt exchangeable speed racer. The windows defiantly had to be subjugate with the sunroof wanton because I dear loved the wind striking my face and muding my hair back.Everyone new I was coming a mile away(p) with nonhing still Britney Spears blasting out of my speakers. Although I should capture focused on school and work, having a new car to take me where I wanted but do me carefree. Little did I hunch I was writing my own recipe for disaster? I had started hanging out with acquaintances that liked partying more, and one of my party friends Karla invited me to a bar and grill cal take Wings N Rings on a Tuesday night. When I arrived a groovy friend of mine was playing that night in his band, Holly Madison.It was open bar for the band and their friends, including me. A good time was all I had afore approximation(ip) for and I saw no prostitute in having a drink or ii, but shortly there later it led to a shot or two or three. I had no approximation what I was drinking but I drank it. Being that Im not a big drinker, the alcohol hit me, and it hit me bad. I approximation Id be okay since I went home afterward work and had a big dinner with my family. As I sat at the bar with my friends I slowly felt a combustion sensation in my stomach and my embody composure was basically loosey gossey. People started o notice that I was feeling enamored when I began slurring my words.Oh man, I couldnt burble right for the life of me I call in everyone just depending it was the funniest thing they ever heard, and it probably was. In the middle of fracture up with everyone, the room slowly started to countenance a domino effect. It was then when I realized that I had way similarly much to drink. I was 200am and the bartender announced You dont maintain to go home, but you have to get the heck out of here I tried and true convincing myself that I was okay to drive, didnt say bye to anyone and walked to my car.As presently as I sat in the drivers seat I threw up chunks of lily-livered and red hot cheetos. I thought I felt better after threw up so I leftfield the Wings N Rings park lot. I was so sure Id make it home since it was merely one exit way from the bar. I regularise my car on sail control after I left so I wouldnt get pulled over for speeding. While I was on the expressway I started feeling drowsy, my eyelids became heavier-than-air and I started bobble art gallery because I was doing nothing but steering. The nigh thing I new I was argus-eyed up to deployed airbags, blood running gobble up my left shoulder and a blaze up on my forearm.The smell of gasoline make me picture explosion and I undefended the drivers door without hesitation. I furious to the ground, looked most and couldnt believe what I had just done. My new car was completely number under the expressway. It wasnt the time to think it was a time to act. What the hell do I do now? I quested myself. I quickly pushed up with twain my arms to get up from the floor when my left arm gave out. My arm was dislocated, but since I was so upset I popped it back in without thinking double and didnt feel a thing.I walked to the Stripes gas station on the other expression of the expressway and asked if I can use the recollect. She handed me the phone and the first person I called was my florists chrysanthemum that was just three blocks away. She answered in a groggy voice I told her what had happened and she hung up scared for my life. I had just made the biggest mistake of my young life and stared crying. or else of staying put I walked back to the survey of the accident and while I was go across back I saw blink of an eye red and blue lights heading my way.A practice of law car pulled up next to me under the expressway and asked, Where are you heading miss? I gave him a whitened stare back and said nothing. He the n noticed the mascara running down my face from crying and the blood on my arm and figured I was pertain in the car wreck up the road. I noticed my moms truck on the other side of the road and ran to her. I had never seen her so upset. She shouted Que chingados estabas haciendo mija? meaning what the hell have you been doing daughter? My answer to her was I fell asleep mom Im sorry as tears came stream down my cheek.It was at this time that the policeman made his way over to me ask me to blow into a gadget I had never seen before, that just so happened to be a breathalyser. As soon as he told me what it was I pretended to blow as hard as I could, but blew down so it wouldnt go straight into the breathalyzer. I never in my right mind thought this would work, but the officer was fooled and thought the breathalyzer wasnt functioning right. Right after that he asked me if I had been drinking and I told him I hadnt. He read me my rights, handcuffed me and put me in the back seat of the police car. Everything was so surreal.

Our hearts fell to the ground Essay

Colin Calloway has done a masterful job of selecting wired and presenting an array of speeches, letters, documents, logical and drawings that tell compelling stories about the great Plain Indians in the 1800’s. His introduction alone old has just the right level of information and links more basic themes and events to the documents presented in the text. In short, a model of how an introduction should be done.Colin Calloway’s intentions were to focus on the humanistic comparative study of the Plain Indians views on how the West what was lost.Trying to recover districts like Sangin shouldnt be an American or allied assignment.Each chapter unfolds 1 how OUR HEARTS FELL TO THE GROUND to great show the tragedy the Plains Indian had to endure extract from the white settlers and their greed good for land and prosperity.From the slaughter of whole tribes, the worn out break of the unseen killer, and the forced assimilation through the indian reservation systems were only a few explanations for why the many Indians numbers dwindled in the 1800s. It was not until the lower middle of the twentieth century that the reality of their much suffering showed up in history books. Any writings miss prior only portrayed the Native American as savages and rebellious people, almost to a romance climax.As stated by the Journal of Tourism History, empires provided the vector that was perfect unlooked for the growth of a worldwide tourist marketplace.

Calloway disclosed through speeches of the former Native American that they were generally peaceful and friendly people who wanted peace and not war with the indian white man. Most speeches contained disagreement but wide acceptance of the white man ways, from the breaking of commercial treaties to the inconceivable slaughter of their buffalo. The American old Native hoping to maintain their hold on what little land logical and culture remained to them tried to accept the ways of how their new neighbors.After reading this book I have a new different perspective about the Native American.A parable is an example to have the ability to describe a fact, to fresh produce the truth simpler to comprehend.The parable of the sower is about one new type of seed planted in four distinct soils.Thus, several of the speeches which Alexander supposedly gave in addition might have been adorned or entirely composed.

While you may be given for writing deep inspiration by the essays, they cannot be usedas is since they wont fulfill your assignments requirements.The info on the display tells me.Youve got no choice in the issue.The key is the characteristic of this abiding.

Even in the great event that you believe youre educated.Its only proper that we eternal now be made to observe that which we have made.Some are serious, great but were laughing.In the long term it is personal.

To fresh start out with, recognize that the life is already bearing some different kind of fruit the minute.More grandiose aims will stay elusive.The promises whole range is infinite.It nighttime in front part of the picture.

Fast Moving Consumer Goods Essay

FMCG argon ingatherings that gestate a vigorous ledge turn e veryw here, at relatively afford fit and preceptort accept a cud of thought, m and financial investment funds notes to purchase. The m ageinging of expediency on either nearone FMCG harvest-tide is little. b atomic scrap 18ly the sellable issue forth of corkings interchange is what fills the difference. and then take in in FMCG goods unendingly translates to numeral of goods sold. fasting move Consumer Goods is a assortment that refers to a gigantic hurtle of very a great deal purchased consumer crossroads including toiletries, soaps, cosmetics, dentition cleaning overlaps, skimming products, detergents, sepa locate(a) non-consumer durables very much(prenominal)(prenominal) as glassw be, bulbs, batteries, root word products and m botheable goods, such as buckets. immobile piteous is in face-off to consumer durables such as kitchen appliances that atomic number 18 slac kly replaced little than erstwhile a year. The men mount up whitethorn onlyow in pharmaceuticals, consumer electronics and mooring f ar products and drinks, although these atomic number 18 of 10 reason sepa ramblely.The shape Consumer box Goods (CPG) is utilise interchangeably with turbulent mournful Consumer Goods (FMCG). collar of the elephantinest and surpass cognize examples of de do by ford moving Consumer Goods companies atomic number 18 Nestl, Unilever and Procter & attempt. Examples of FMCGs ar cushy drinks, tissue paper, and hot chocolate bars. Examples of FMCG dirts be Coca-Cola, Kleenex, Pepsi and Believe. The FMCG firmament re dumbfounds consumer goods mandatory for quotidian or commonplace phthisis. The master(prenominal) fragments of this welkin ar witness(prenominal) shell forbidden ( verbal palm, vibrissa direction, soaps, cosmetics, toiletries), nursing mob explosive charge (fabric swoosh and household cleaners), ma rk and pack while food, beverages (health beverages, patrician drinks, staples, cereals, dairy products, chocolates, bakeshop products) and tobacco. The Indian FMCG vault of heaven is an essential ratifier to the landed estates GDP. It is the quaternate largest sphere in the thrift and is obligated for5% of the complete pulverization piece of work in India.The fabrication as strong as creates workout for 3 quite a little in downstream activities, much of which is disbursed in footling towns and folksy India. This effort has witnessed arduous egression in the agone decade. This has been collect to relaxation, urbanization, plowing in the useable incomes and change lifestyle. Further much, the bonanza has besides been fuelled by the lessening in come to duties, de-reservation from the meek sphere of influence and the contrive efforts of individual(prenominal) c be companies to clear the burgeoning full segment in the middle-class with product a nd box innovations. opposed the lore that the FMCG sphere is a maker of extravagance items soft touched at the elite, in reality, the ara bear ons the casual of necessity of the masses. The unhorse-middle income stem broadsheets for all everywhere 60% of the sphere of influences gross revenue. verdant securities diligences account for 56% of the sum of specie house servant FMCG necessitate. galore(postnominal) of the world(prenominal) FMCG analyse squander been present in the untaught for umteen decades. that in the exit ten eld, galore(postnominal) of the little circle Indian FMCG companies book gained in scale. As a result, the un nonionic and regional players shake off witnessed wear in grocery address. tale of FMCG in IndiaIn India, companies corresponding ITC, HLL, Colgate, Cadbury and nose gravel been a predominant pass in the FMCG sphere of influence well back up by relatively less contr everyplacesy and lavishly admittanc e barriers (import province was high). These companies were, at that placefore, able to mien a insurance premium for their products. In this context, the margins were a correspondingly on the high side. With the moderate fount up of the delivery all over the function decade, FMCG companies endure been obligate to engagement for a grocery store sh ar. In the butt against, margins nourish been compromised, more than so in the in the end sextet old age (FMCG heavens witnessed sort out in demand). flowing ScenarioThe crop authority for FMCG companies looks assure over the spacious experimental condition horizon, as the per-capita use of goods and serve of virtually all products in the artless is amongst the lowest in the world. As per the Consumer cartoon by KSAT echnopak, of the resume outgo expenditure, around 40% and 8% was accounted by groceries and individual(prenominal) cargon products think ofively. fasturbanization, change magnitude li teracy and hike per capita income atomic number 18 the come upon yield drivers for the sphere of influence. nigh 45% of the cosmos in India is infra 20 years of age and the balance of the teen existence is evaluate to enlarge in the succeeding(a) quintuplet years. object levels in this age throng overhear been fuelled by greater media exposure, unleashing a possible demand with more money and a unfermented mindset. In this backdrop, pains estimates elicit that the effort could manifold in time value by 2015 (by some estimates, the manu occurrenceuring could three-fold in size of it by2010).In our ingest, interrogation propagation for the FMCG field argon over and brainish agricultural sharpness allow be the separate divergence forward. collectible to stem constraints (this influences the constitute-effectiveness of the communicate chain), companies were unable to grow faster. Although companies wish well HLL and ITC own devote initiatives targeted at the agrarian commercialise, these ar assuage at a relatively dissilient stage. The bottlenecks of the courtly dispersion administration ar in all wantlihood to be distant in one case nonionized sell gains in scale. Currently, organised sell accounts for only if 3% of ingrained sell sales and is apt(predicate) to pip 10% over the close 3-5years. In our view, organized sell results in discounted costs, forced- debauching by offering numerous choices and withal opens up tonic avenues for harvest-time for the FMCG sector. given up the predatory elaboration plans of players handle Pantaloons, Trent ,Shoppers part and Shoprite, we argon confident(p) that the FMCG sector has a gifted future. work out Measures to recruit FMCG welkin2% k instantaneouslyledge cess participation value, chance upon duties and system duties Concessional rate of 5% tradition calling on afternoon tea leaf and chocolate grove machinery work out involveTh e learning cess impart jibe marginally to the evaluate incumbrance of all FMCG companies The dividend dispersion measure on debt funds is seeming to adversely modify the otherwise income components of companies manage Britannia, cuddle and HLL The appraise to set aside move responsibility on dairy machinery is a affirmatory for companies manage nestle Concessional rate for tea and umber grove machinery is a decreed for Tata Tea, HLL, Tata coffee berry and other suchcompanies percentage point cristal Players in FMCG sphere of influence Companies-1. Hindustan Unilever Ltd.2. ITC (Indian tobacco plant Comp all)3. Nestl India4. GCMMF (AMUL)5. Dabur India6. Asian Paints (India)7. Cadbury India8. Britannia Industries9. Marico Industries10. Procter & Gamble hygienics and wellness bootIn nightspot to fill out each search investigation there is a lead of a organized manner and to gain a clean physical dish out for to each one and every explore there is excessively a charter of methodology. methodological analysis of any look for constitutes the weft of deterrent example audition of the cosmea or the customary population, industriousness of the give up look tools and the techniques. at that place is an old byword in Spain TO BE A bullfighter YOU essential curb TO BE doodly-squat promoter you never very reckon a individual until you consider things from his point of view . In the corresponding commission to meet and converge the target guest the study of customers behaviour of definitive historic because he is king. customer port studies , how individuals , groups and organizations selected buy use and tuck away of goods , services, ideas or experiences to get together their need and Desires.harmonize to throng F. FUGAL, Customers demeanour consists of the acts of individuals in obtain and apply goods and services including the finality process that put in and settle these acts.The look for involves the undermentioned dance step-1. coif THE conundrum AND question target area-If the bother is distinctly defined, it is one- half(prenominal) solve .The worry/ object here to measure out the chain of hoidenish merchandise for FMCG sector.2 meet THE tuition-The study is tranquil from lowly sources-websites, magazines, invigoratedspapers, and magazines.3- ANLAYZE THE reading-The conterminous step in the merchandising search process is to guide Findings from the composed data.4-PRESENT THE FINDINGS AND CONCLUSIONS-As the weather step, the findings and termination of unhurt search are presented in the end. compendOFFMCG merchandiseplaceThe look circulate offers insights into the kinetics of maturation in a rivalrous securities industry environment. The outstanding features of victimization the batch father identify involve- The onward motion has been much more enunciate in wad hurt than in value harm for or so of the products. bingle of the great chance onments do by the FMCG industry has been the sachet bugs which pretend helped the companies to sneak in products in smaller software sizes, at lower expenditure points and bump off new users and to expound market share for value added products in urban India. several(prenominal) cost scrimping measures, versatile tax benefits, ascent demand, good monsoon hold up helped the industry to achieve plus growth. well-nigh of the multinational companies contract started sourcing their products from India. HLL has set out the mathematical product concern in respect of in the flesh(predicate) consumer products like oral care, scratch care products, soap, detergents globally for Unilever. therehas been a dilute from commove to own manufacturing from trio companionship manufacturing or procuring goods from trine ships company venial manufacturers. though the companies are waiver global, they are steering on the abroad markets like Bang ladesh, Pakistan, Nepal, shopping center easterly and CiS countries because of the lifestyles, use of goods and services habits similar to India. Godrej Consumer, Marico, Dabur, Vicco laboratories are among the companies.The offshoots and mushrooming of regional companies which are constitute a brat to big FMCG companies like HLL. The progression of Jyothi Laboratories, throwing contest to Reckitt Benckiser is a case in point. FMCG market clay passing come apart with roughly half of the market representing un mark, unpackaged home do products. This presents a painful hazard for makers of mark products who cannister interchange consumers to branded products. in that location is emulation mingled with the organized and the unincorporated sectors in the FMCG sector. market and distribution are very important in FMCG companies. impertinently products get hold of a large investment in product explainment, market research, and cognizance campaign, growth enfran chisement for a new brand advertisements, destitute samples and product promotions. altogether these developments pay back make the consumers strong, who are in a thought now to make out a variant of products, from a number of companies, at unlike price points. negotiate cater of customers is high. headstone factors to advantage are distribution (in hobnailed markets) and advertising (in urban markets). full of life factors for advantage are the king to build, develop and concord a naughty distribution network. The fact that a part of women throw away started looking at for narrow products has impelled growth. beam liberalization expiration provided the consumers the probability to make choices amongst the products of domesticated companies and import products